International Firms Seek U.S. Flagship Office at Iconic One World Trade Center

One World Trade Center
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International firms, hailing from a wide range of countries, continue to seek out prime, tower-floor office space at One World Trade Center in New York City.

Citing the building’s global stature, superior quality of design, proximity to a highly skilled workforce, and excellent accessibility and commuting options, numerous overseas-based firms are looking to make One World Trade Center their U.S. flagship location. These tenant prospects aim to establish a foothold in one of the world’s leading cities for business.

Leasing executives from Cushman & Wakefield and The Durst Organization note that demand has increased among international firms for tower space, pre-built space and build-to-suit space as One World Trade Center draws closer to its opening toward the end of this year.

Interest from overseas prospects has also intensified as publishing giant and anchor tenant Condé Nast advances the build-out of its nearly 1.2 million-square-foot, global headquarters between the 20th and 44th floors. One World Trade Center will mark its official opening when Condé Nast begins to move personnel into the building.

Demand for single-floor tower space has ratcheted up even further now that KiDS Creative has signed a 15-year, 34,775-square-foot, full-floor lease on the 87th floor of One World Trade Center.

Headed by founder and chief creative director Pascal Dangin, KiDS is an ad agency “driven by fearless creativity with a distinctive strategic approach.” Counting some of the world’s most influential brands on its roster, from Balenciaga, Alexander McQueen and Alexander Wang, to Lancôme and RCA, KiDS offers a full range of advertising and brand strategy services. The floor will also occupy the photography and film departments of Mr. Dangin’s world-renowned post-production house, Box, including a state-of-the-art theatre for private screenings.

With the closing of this tower floor transaction, the iconic, 3.0-million-square-foot office tower is now more than 56-percent leased. Tower floors occupy the 64th through 90th floors.

“The international market has identified One World Trade Center as the premiere New York City address and the best, strategic opportunity to take flagship office space for an American headquarters,” said Cushman & Wakefield executive vice chairman Tara Stacom, who leads the global leasing program in cooperation with The Durst Organization. “We have ongoing requests from firms hailing from Japan, China, Germany, France, Mexico, Brazil, the UK and many others. One World Trade Center’s globally recognized address is resonating across the world.

“When companies like KiDS have ‘One World Trade Center’ on their corporate letterhead, this sends a powerful message to their target business audiences,” said Ms. Stacom. “It announces, both internally and externally, that they are committed to excellence, and that they are leaders in their industry.

“Pascal Dangin instantly recognized the value of 360-degree views witnessed through floor-to-ceiling glass,” she said. “He knew this extraordinary light would elevate his team’s creative spirit and productivity. KiDS focused exclusively on the 87th floor, among the world’s highest office spaces.”

China Center New York LLC, a division of Vantone Industrial Co., Ltd., holds a 202,732-square-foot lease and will occupy the entire 65th through 69th floors, as well as a portion of the 64th floor.

Other tenants include the U.S. General Services Administration -- leasing 272,995 square feet on floors 50 through 55 -- and Legends Hospitality Group, which will operate the property’s 75,000-square-foot Observatory set to open in 2015.

The Durst Organization offers a pre-built/build-to-suit program setting aside a total of 94,000 square feet on the 45th and 46th floors for the small-space requirements of companies that recognize the value of the building’s unique stature to enhance their own brand. Suites with high-quality finishes will be available for November occupancy in sizes ranging from 2,000 to 20,000 square feet.

Progress has continued on the nearby World Trade Center Transportation Hub. Created by prominent architect Santiago Calatrava, the hub will link to eleven subway lines, PATH service and the Hudson River ferries. The overall World Trade Center campus saw completion of the National September 11 Memorial Museum this month and the concurrent opening of the eight-acre memorial park to all visitors, who can now enter the space freely, as they can in other New York City parks.

One World Trade Center tenants will enjoy ready access to 365,000 square feet of world-class shopping, dining and amenities in 150 shops curated by the Westfield Group, a leading, worldwide retail property owner.

Designed to achieve LEED CS Gold Certification, One World Trade Center is poised to become the most environmentally sustainable project of its size in the world.

One World Trade Center is being developed as a joint venture of The Port Authority of New York and New Jersey and The Durst Organization.